About DemoDataWorks

DemoDataWorks is a data products studio focused on ready-to-use industry demo databases and Power BI starter packs, built from realistic synthetic business data.

Why we built this

Analysts, consultants, instructors, and learners regularly need realistic business data for demos, training sessions, dashboards, and portfolio work. Real company data is confidential and can rarely be shared for these purposes, and many public sample datasets are too small, too simple, or not connected into a coherent operational lifecycle. DemoDataWorks exists to close that gap.

What we build

We create downloadable, well-documented synthetic datasets across 10 core business industries — retail, manufacturing, SaaS, logistics, healthcare, banking, hospitality, professional services, construction, and insurance — for practical use in SQL Server, PostgreSQL, Power BI, CSV workflows, SQLite, DuckDB, and Parquet. Each pack models a connected relational schema with a realistic operational lifecycle, including edge cases and work-in-progress states, so it holds up for serious SQL practice, Power BI dashboards, consulting demos, training, and development work rather than just simple sample tables.

Our approach

Every dataset is synthetic from the ground up — there is no real customer, vendor, employee, or transaction data involved. Every pack ships with validation and documentation so you can trust what you're working with. We focus on making each release practical, clearly documented, and ready to drop into the tools our customers already use. A configurable generator for fresh, on-demand variations is available now — see the Generator page.

Get in touch

Questions about the product, licensing, or a dataset for a specific industry can be sent to support@demodataworks.com.